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Directions to implement Google Tag Manager


If it has not already been created, you need to create a Google Tag Manager account and a container.

Tag Manager overview (
Setup and install Tag Manager (

After that, simply copy the scripts provided when creating the Google Tag Manager container into the theme's skeleton.html file (from Backoffice > Ecommerce > Theme > Edit HTML/CSS).

Insert the code snippet <script> into the <head> element, preferably next to the opening <head> tag, but after any statements in the dataLayer.

Then insert the code snippet <noscript> immediately after the <body> tag.

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