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Discover Amazon Pay


Amazon Pay makes it possible for millions of Amazon customers to log in and pay on third-party websites using the payment and shipping information stored on their Amazon account. Amazon Pay can help sellers get new customers, boost sales and convert occasional visitors to customers. It’s a quick, simple and reliable solution that lets you leverage the well-known Amazon name to grow your business. Sign up now!

Why use Amazon Pay

Amazon Pay lets you:

  • Increase customer loyalty
  • Get new customers
  • Increase conversion rates
  • Reduce fraud
  • Optimize the purchase experience on mobile devices

  Sign up for Amazon Pay now!


Here’s how to get Amazon Pay on your shop:

  1. Register with Amazon Pay and provide the required documents to verify the account from your Seller Central* account.
  2. Click ‘Download’, then configure, activate and test the plug-in.
  3. Promote the use of Amazon Pay using the Amazon Pay Marketing Guide

*Use an email address that is not already associated to an Amazon account. You will be notified via email when your account has been verified.


Find out what retailers already use Amazon Pay: in Italy, the UK and Germany  


Satisfied Amazon Pay Customers

“Europ Assistance is the first insurance company in Italy and the second in Europe to offer Amazon Pay because we believe in the efficiency of this payment method. Amazon Pay has been added to the most critical steps of our e-commerce funnel, with the goal of improving the user experience thanks to a sizable reduction in the number of clicks and purchase times.” Valerio Chiaronz | Chief Commercial Officer | Europ Assistance Italia “We've discovered that the conversion rate for customers that use Amazon Pay is over 14% compared to those who pay by credit card.” Rob Wood | Head of Online | The Entertainer “With Amazon Pay, all the required information is already there. That reduces checkout times by two or three minutes to a maximum of 30 seconds.” Andrew Kennedy | Commercial Manager | Flooring Superstore



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