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Facebook Pixel


The Facebook Pixel is a web component embedded in your site that lets you track certain web events and gives you feedback on the behavior of users on your site. The Facebook Pixel also lets you create advertising campaigns, optimize them, and define your audience. How do you create the Facebook pixel? Discover the Facebook Pixel guide. Once you have set your Facebook Pixel from the Facebook Business Center, you can associate the ID in the backoffice of your store. Under Settings > Analytics > Facebook Pixel, enter the ID provided by Facebook, as in the example below.

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Copy the assigned ID code and paste it into the back office of your store:

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 Your store will track the following events automatically:

  • ViewContent
  • Search
  • AddToCart
  • AddToWishlist
  • InitiateCheckout
  • Purchase
  • CompleteRegistration

For more details, please contact us at

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