Facebook's pixel is a web component embedded in your site that lets you track certain events and gives you feedback on the behavior of users within your site. The Facebook pixel also allows you to create advertising campaigns, optimize them, and define your audience.
How do you create the Facebook pixel? Discover the Facebook guide for the pixel.
Once you have set your Facebook pixel from the Facebook Business Center, you can associate the id in the back office of your store. Under Settings >> Analytics >> Facebook Pixel you need to enter the id provided by Facebook, as in the example below.
Copy the assigned ID code and paste it into the back office of your store:
Automatically, your store will track the following events:
If you want more details, please contact us at email@example.com