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How to configure products for publishing them in eBay


In order to publish products on eBay, first of all you have to associate them to the categories, following the steps described here, in the indicated order:

  1. Configure and associate eBay categories
  2. Associate the attributes
  3. Associate the categories of the eBay store
  4. Customize configurations on specific products
  5. Customize listing's template

Configure and associate eBay categories

From the Configurations > Categories section, you can associate your store categories with eBay categories to create a match.

In order to publish a product from your catalog on eBay, you have to:

  1. Associate a product category with an eBay category (the last-class category must be associated, it can not be sold in an intermediate category)
  2. Verify that the product in the eBay category is selected
  3. Activate automatic category synchronization
  4. Set any price change, which will be applied to all products within the category
  5. Set the processing time (preparation for shipping), which will be applied to all products within the category

Pay attention: Products should be published only in an eBay category so if a product is associated with more than one Storeden category, a warning message is shown.


Once the corresponding eBay category is matched, the "Properties of the selected category" button will appear. If you click on it, some information will appear:

  • if the EAN and the product condition are mandatory: the products must have this information in order to be published;
  • the product conditions available for eBay for the selected category;
  • the payment methods accepted by eBay for the selected category;
  • if the "Purchasing proposal" option can be activated for the selected category.

Associate the attributes

For each category of your store associated with an eBay category, you have to  associate the attributes, entering the section Configurations > Attributes.

Attributes are owned by eBay categories, which are associated with specific properties of your products in Storeden. When the product is synchronized, the value of the Storeden property for that product is sent as the value of the eBay attribute.

For example, if you are publishing in a category that requires the "Material" attribute, you could associate this attribute with a filter, such as "Textile", that you created in your store. This filter should contain information on the material of the product. A filter option must be associated with the product in order to send the information.

There are various types of attributes:

  • Mandatory: indicated by a red asterisk. It must necessarily be combined with a Storeden property and the products must have that property valued.
  • Standard: you can associate any property and can have any value, it is optional
  • Fixed: provides that the values correspond to those expected by eBay.

You can associate three types of Storeden properties:

  • Product properties: SKU, EAN, weight, dimensions
  • Brand: the brand name set in Storeden for the product will be sent to eBay
  • Filter: in this case, the value of the filter associated with the product will be sent to Storeden

In the example above, if "Cotton" is associated with the product for the "Textile" filter, then "Cotton" will appear in eBay in the "Material" attribute of the product.


Associate the categories of the eBay store

From the Configurations > Store categories section:

  • Choose the default category of the Storeden store in which to publish listings (in case there is not an associated category)
  • Associate each active Storeden category for synchronizing to a category in your eBay store.

When you add categories on the eBay control panel you need to click on the link "Re-download the categories" in order to update the list of categories also on Storeden.


Customize configurations on specific products

From the Configurations > Products section you can change some properties of the individual products. Once you select one of the proposed Storeden categories in the drop-down menu, all associated products will appear.

You can customize by inserting different values with respect to the reference category:

  • Product Title (otherwise the model will be used, section Configurations > Models)
  • Price change
  • Condition
  • Processing time

The titles of the listings will always be truncated to 80 characters.

Pay attention: eBay does not allow you to change the conditions of the items when a listing approaches the expiry date or when there is a purchase proposal in progress.

Customize listing's template

In the Configurations > Templates section you can manage the models (templates) that will be used for the content of the listings. Items surrounded by curly braces {} will be replaced with product data when present.

The description template can also be edited at the HTML level using the provided editor, with maximum freedom.

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